Sales and Marketing Council

The Atlanta Sales and Marketing Council (SMC) is a 100+ member council comprised of sales and marketing professionals in the homebuilding industry. The council was established in 1980 to enhance the sales and marketing capabilities and reputation of those who represent the HBA. The SMC is dedicated to developing a higher level of professionalism in the general membership through education and the interchange of ideas. The SMC’s governing body consists of a board of directors comprised of five executive committee members and eight board of director members each of which are responsible for a committee. The SMC is committed to the following areas: education, programs, membership, awards and charity.

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Great Opportunities for Members
There are so many ways for members to get involved in the council and support the industry!
Join a committee
Attend a meeting
Prepare for the IRM or CSP designations

Interested in joining the Sales and Marketing Council?
Click here Complete this short application and return it to the HBA today!

Click here to see the 2015 OBIE Award Winners
Click here to see the 2014 OBIE Award Winners
Click here to see the 2013 OBIE Award Winners
Click here to see the 2012 OBIE Award Winners

Stay Connected – Stay Informed:
“Like Us”
“Follow Us”
Share a photo or status using #AtlantaSMC

For more information about the Sales and Marketing Council,
contact Janel Grant at 678-775-1446.

2016 SMC Board

Joy James – Chairman – Guaranty Mortgage

John Royer – Vice Chairman – O’Kelley & Sorohan

Rose Humphries – Secreatry/Treasurer – LENNAR Atalnta

Julie Slappey – Parliamentarian – Peggy Slappey Properties

Laura Kowski – OBIE Awards Committee- Ashton Woods

Maria Riggs – Membership Committee – McMichael & Gray

Barbara Heil-Sonneck – Communications Committee – Design2Sell


Shaun Graham – Membership Committee – Southeast Mortgage


Rami Putrus – Programs Committee – Aarow Sign Spinners

Rami Putrus

Tara Brown- Special Events Committees – Ashton Woods Homes


David Strauss – OBIE Awards Committee – O’Kelley & Sorohan

Amy Buynoski – Programs Committee – Fidelity Bank


Ansley Brooks – Special Events Committee – Brock Built





The education committee of the Sales and Marketing Council is always looking for a way to provide its members with quality education to increase skill levels and income potential. The education committee has been very active in delivering outstanding education courses to its members.

Each year, we make two of the four IRM (Institute of Residential Marketing) courses available on a national basis. The IRM courses give training in all areas of new construction sales and marketing, budgets, research and more. The completion of the four courses, along with a case study, is part of the national requirement to obtain the prestigious MIRM designation. This designation is the top designation available in sales and marketing of new construction.

Upon completion of the four IRM courses, you are qualified for the Certified Marketing Professional (CMP) designation. You enter into a group that has proven nationally that they are the best at what they do.

We also provide two Certified New Homes Sales Professional (CSP) courses per year. These classes take a total of four days to complete, and the class schedule is split into two two-day sessions with a month in between. An advanced CSP course is also available on house construction. Continuing education credit is available on all the above courses. For more information about SMC classes, please contact Amanda Mathis at 678-775-1469.

HBA Calendar of Classes and Events

Sales & Marketing Council 2016 Events

Please check back often for event updates and additions.

February 18th
Kick-Off Meeting

Location: The Hyatt Perimeter at Villa Christina
6:00 pm to 8:00 pm
4th Quarter 2015 Top Rung Awards

February 26th
Committee Speed Dating
Location: Atlanta HBA
11:30 pm to 1:00 pm

March 16th
Fiesta Networking Event
Location: Tin Lizzy’s Perimeter
5:30 pm to 7:30 pm

April 27th
Realtor Bus Tour
Event Details – REGISTER ONLINE!
“Elements of Selling A New Home”
Location: Tour Begins at the Atlanta Board of Realtors
5784 Lake Forrest Dr NE, Atlanta, GA 30328
Tour departs at 10:00 am sharp and will return at 3:00 pm

May 4th
Sales Training Program w/ CE Class – Seth Weissman
Event Details – REGISTER ONLINE!
Approved for 3 GREC Credits
Location: Greater Atlanta Home Builders Association (HBA)
8:30 Registration/Breakfast
9:00 am to 12:30 pm – CE Class

May 19th
Program –
“Using Social Media and Houzz to Promote Your Business”

Speaker, Lauren Gold, Houzz
Event Details – REGISTER ONLINE!
Location: The Hyatt Perimeter at Villa Christina
6:00 pm to 8:00 pm

July 20th
Summer Celebration Networking Event

Location: Tin Lizzy’s Perimeter
5:30 pm to 7:30 pm

September 22nd
LinkedIn: What You Need To Know + Election Meeting
Location: The Hyatt Perimeter at Villa Christina
Event Details – REGISTER ONLINE!
5:30 pm to 7:30 pm
2nd Quarter 2016 Top Rung Awards

November  12th
OBIE Awards
Location: Marriott Marquis
Event Details – REGISTER ONLINE!
6:00 Cocktail Reception
7:00 Awards Ceremony

December 1st
Silent Auction
Location: The Hyatt Perimeter at Villa Christina
3rd Quarter 2016 Top Rung Awards

Click here to register for any events. Most event registrations close 48-hours prior to the event. Pre-payment for all HBA events is required.

Thank you to Our 2016 Sponsors


Platinum Sponsors

ajc_logo_1c copy


Gold Sponsors

Georgia Power-earthcents3


Guaranty Mortgage Logo [Convert



Silver Sponsors

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engel & volkers


On Q Fianacial



NEW O'Kelley Sorohan_logo

peggy slappey logo


crush design group

Interior Partners Logo_CMYK

Bronze  Sponsors

ANHD LogoCorp


pestban logo

KNOWAtlanta logo

Onsight Logo-Stacked 2

Friends Sponsors

Ashton Woods

Tamra Wade Partners

Coldwell Banker RMR

2-10LogoRGB copy

OBIE Specialty Sponsors



Top Rung Club

The Atlanta Sales and Marketing Council of the Greater Atlanta Homebuilders Association has launched an innovative awards program designed to recognize and reward outstanding sales achievement within the new homes industry and we invite you to participate.

The “Atlanta SMC Top Rung Club” will recognize outstanding achievement in quarterly sales volume by new home sale professionals for new home production.  Winners will be recognized at a quarterly SMC event and will receive a “Top Rung” award and gift certificate.  The winner’s names will also appear on the Atlanta SMC website under a “Top Producers” tab and will be featured on the SMC’s Facebook and Twitter pages, Atlanta Real Estate Forum, and in a press release for expanded peer to peer awareness.

Categories available to enter in Multifamily and Single Family Categories:

Individual Closed Sales Volume

Team* Closed Sales Volume

Individual Units Closed

Team Units Closed
Are you ready to join us in applauding your sales force?   We hope so!   Stay tuned for entry deadlines.

We look forward to working with you and recognizing the achievements of your sales team

  • Team will be defined as more than one person receiving commission for one sale
  • Applicant must be a member in good standing with the Greater Atlanta Home Builders Association
  • A Company representative must be present at the awards ceremony

Contact Janel Grant or 678-775-1446 for information on how to enter the Top Rung Club