Sales and Marketing Council

The Atlanta Sales and Marketing Council (SMC) is a 100+ member council comprised of sales and marketing professionals in the homebuilding industry. The council was established in 1980 to enhance the sales and marketing capabilities and reputation of those who represent the HBA. The SMC is dedicated to developing a higher level of professionalism in the general membership through education and the interchange of ideas. The SMC’s governing body consists of a board of directors comprised of five executive committee members and eight board of director members each of which are responsible for a committee. The SMC is committed to the following areas: education, programs, membership, awards and charity.

Great Opportunities for Members
There are so many ways for members to get involved in the council and support the industry!
Join a committee
Attend a meeting
Prepare for the IRM or CSP designations

Interested in joining the Sales and Marketing Council?
Click here Complete this short application and return it to the HBA today!

Click here to see the 2014 OBIE Award Winners
Click here to see the 2013 OBIE Award Winners
Click here to see the 2012 OBIE Award Winners

Stay Connected – Stay Informed:
“Like Us”
“Follow Us”
Share a photo or status using #AtlantaSMC

For more information about the Sales and Marketing Council,
contact Janel Grant at 678-775-1446.

2015 SMC Board

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Julie Slappey – Chairman – Peggy Slappey Properties

Joy james

Joy James – Vice Chairman- Guaranty Mortgage

_0005_John Royer

John Royer- Treasurer/Secretary – O’kelly & Sorohan

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Kelly Fink – Parliamentarian – The Providence Group

_0011_Rose Humphrey

Rose Humphrey – OBIE Awards Committee- LENNAR

_0002_Cathie Corish

Cathie Northern- Membership Committee – Atlanta’s Best New Homes TV


Doris James – Communications Committee – Atlanta New Homes Directory


Barbara Heil-Sonneck – Programs Committee – Design2Sell


Shaun Graham – Membership Committee – Southeast Mortgage

Rami Putrus

Rami Putrus – Special Events Committee – Aarow Sign Spinners


Michael Malloy – Programs Committee – Ashton Woods Homes


Tara Brown- Special Events Committees – Ahton Woods Homes

Adria Aldridge

Adria Aldridge – OBIE Awards Committee – Owens Corning




The education committee of the Sales and Marketing Council is always looking for a way to provide its members with quality education to increase skill levels and income potential. The education committee has been very active in delivering outstanding education courses to its members.

Each year, we make two of the four IRM (Institute of Residential Marketing) courses available on a national basis. The IRM courses give training in all areas of new construction sales and marketing, budgets, research and more. The completion of the four courses, along with a case study, is part of the national requirement to obtain the prestigious MIRM designation. This designation is the top designation available in sales and marketing of new construction.

Upon completion of the four IRM courses, you are qualified for the Certified Marketing Professional (CMP) designation. You enter into a group that has proven nationally that they are the best at what they do.

We also provide two Certified New Homes Sales Professional (CSP) courses per year. These classes take a total of four days to complete, and the class schedule is split into two two-day sessions with a month in between. An advanced CSP course is also available on house construction. Continuing education credit is available on all the above courses. For more information about SMC classes, please contact Amanda Mathis at 678-775-1469.

HBA Calendar of Classes and Events

Sales & Marketing Council 2015 Events

Please check back often for event updates and additions.

February 19th
See Event Photos Here!
100 people registered!

Kick Off Meeting with Jon Stinchcomb
Be the Best of the Best in 2015
Villa Christina – 6:00 pm to 8:00 pm

March 11th
See Event Photos Here!

Networking Event
Location: Uncle Julios – 5:30 pm to 8:00 pm
4th Quarter 2014 Top Rung Awards

April 2nd
OBIE Intent to Enter Workshop
Location: Atlanta HBA – 11:30 am – 1:00 pm

May 13th
See Event Photos Here!

Sales Program: Training by Kit Cummings
Villa Christina – 6:00 pm to 8:00 pm
1st Quarter 2015 Top Rung Awards

May 14th
Sales Training Program w/ CE Credit by Kit Cummings
Location: Atlanta HBA – 8:30 am to 12:30 pm

July 8th

Summer Celebration Networking Event
Location: Tin Lizzy’s
5:30 pm to 8:00 pm
2nd Quarter 2015 Top Rung Awards

September 17th
Election Meeting + Program: Topic TBD
Villa Christina
6:00 pm to 8:00 pm

2015 OBIE Awards
November  7th
Location: Georgia World Congress Center
6:00 Cocktail Reception
7:00 Awards Ceremony

December 3rd
Holiday Luncheon/Silent Auction
The Hyatt Perimeter at Villa Christina

Click here to register for any events. Most event registrations close 48-hours prior to the event. Pre-payment for all HBA events is required.

We are currently seeking 2015 OBIE AWARD Sponsors


Thank you to Our 2015 Sponsors

Platinum Sponsors

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Gold Sponsors

Georgia Power-earthcents3


Silver Sponsors

acopia home loans logo copy

ANHD LogoCorp

Call a Key


Guaranty Mortgage Logo [Convert

NEW O'Kelley Sorohan_logo

peggy slappey logo

Interior Partners Logo_CMYK

smith douglas logo

Wells Fargeo

crush design group

Bronze  Sponsors


KNOWAtlanta logo

pestban logo

Starkey Mortgage WRSM_EHL Logo_CS2

Friends Sponsors

Coldwell Banker RMR

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Ashton Woods

Tamra Wade Partners

OBIE Specialty Sponsors

Top Rung Club


The Atlanta Sales and Marketing Council of the Greater Atlanta Homebuilders Association has launched an innovative awards program designed to recognize and reward outstanding sales achievement within the new homes industry and we invite you to participate.

The “Atlanta SMC Top Rung Club” will recognize outstanding achievement in quarterly sales volume by new home sale professionals for new home production.  Winners will be recognized at a quarterly SMC event and will receive a “Top Rung” award and gift certificate.  The winner’s names will also appear on the Atlanta SMC website under a “Top Producers” tab and will be featured on the SMC’s Facebook and Twitter pages, Atlanta Real Estate Forum, and in a press release for expanded peer to peer awareness.

Categories available to enter in Multifamily and Single Family Categories:

Individual Closed Sales Volume

Team* Closed Sales Volume

Individual Units Closed

Team Units Closed
Are you ready to join us in applauding your sales force?   We hope so!   Stay tuned for entry deadlines.

We look forward to working with you and recognizing the achievements of your sales team

  • Team will be defined as more than one person receiving commission for one sale
  • Applicant must be a member in good standing with the Greater Atlanta Home Builders Association
  • A Company representative must be present at the awards ceremony

Contact Janel Grant or 678-775-1446 for information on how to enter the Top Rung Club