Sales and Marketing Council

The Atlanta Sales and Marketing Council (SMC) is a 120+ member council comprised of sales and marketing professionals in the homebuilding industry. The council was established in 1980 to enhance the sales and marketing capabilities and reputation of those who represent the HBA. The SMC is dedicated to developing a higher level of professionalism in the general membership through education and the interchange of ideas. The SMC’s governing body consists of a board of directors comprised of four executive committee members and ten board of director members each of which are responsible for a committee. The SMC is committed to the following areas: education, programs, membership, awards and charity.

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Great Opportunities for Members
There are so many ways for members to get involved in the council and support the industry!
Join a committee
Attend a meeting
Prepare for the IRM or CSP designations

Interested in joining the Sales and Marketing Council?
Click here Complete this short application and return it to the HBA today!

Click here to see the 2015 OBIE Award Winners
Click here to see the 2014 OBIE Award Winners
Click here to see the 2013 OBIE Award Winners
Click here to see the 2012 OBIE Award Winners

Stay Connected – Stay Informed:
“Like Us”
“Follow Us”
Share a photo or status using #AtlantaSMC

For more information about the Sales and Marketing Council,
contact Emily Raymond at 678-775-1446.

2017 SMC Board

John Royer – Chairman – O’Kelley & Sorohan

Rose Humphrey – Vice Chairman – LENNAR Atlanta

Amy Buynoski – Secretary/Treasurer – Fidelity Mortgage


Joy James – Parliamentarian – Guaranty Mortgage

Laura Kowski – OBIE Awards Committee- Ashton Woods

Maria Riggs – Membership Committee – McMichael & Gray

Barbara Heil-Sonneck – Membership Committee – Design2Sell


Shaun Graham – Communications Committee – Southeast Mortgage


Rami Putrus – Programs Committee – Aarrow Sign Spinners

Rami Putrus

Edsel Yera – Special Events Committees – SR Homes, LLC.


David Strauss – OBIE Awards Committee – O’Kelley & Sorohan


Sherry Gasaway – Programs Committee – KNOW Atlanta


Ansley Brooks – Special Events Committee – Brock Built


Alexandra Radford – Communications Committee – Sparks, King & Watts


The education committee of the Sales and Marketing Council is always looking for a way to provide its members with quality education to increase skill levels and income potential. The education committee has been very active in delivering outstanding education courses to its members.

Each year, we make two of the four IRM (Institute of Residential Marketing) courses available on a national basis. The IRM courses give training in all areas of new construction sales and marketing, budgets, research and more. The completion of the four courses, along with a case study, is part of the national requirement to obtain the prestigious MIRM designation. This designation is the top designation available in sales and marketing of new construction.

Upon completion of the four IRM courses, you are qualified for the Certified Marketing Professional (CMP) designation. You enter into a group that has proven nationally that they are the best at what they do.

We also provide two Certified New Homes Sales Professional (CSP) courses per year. These classes take a total of four days to complete, and the class schedule is split into two two-day sessions with a month in between. An advanced CSP course is also available on house construction. Continuing education credit is available on all the above courses. For more information about SMC classes, please contact Valerie Siegel at 678-775-1469.

HBA Calendar of Classes and Events

Sales & Marketing Council 2017 Events

Please check back often for event updates and additions.

February 9th
Kick-Off Meeting

Location: The Hyatt Perimeter at Villa Christina
5:00 pm to 8:00 pm
3rd & 4th Quarter 2015 Top Rung Awards

March 8th
 Networking Event
Location: Eclipse Di Luna
5:30 pm to 7:30 pm

April 20th
Realtor Bus Tour
Start Location: Cumberland Mall – Sears Lot
Tour departs at 10:00 am sharp and will return at 3:00 pm

May 11th
Speaker: Chip Morgan + 1st Quarter Top Rung Awards

Location: The Hyatt Perimeter at Villa Christina
5:30 pm to 8:00 pm

September 14th
Marketing Program
Location: The Hyatt Perimeter at Villa Christina
5:30 pm to 7:30 pm

October  18th
Networking Meeting + 2nd Quarter Top Rung Awards
Time & Location: Andretti Indoor Karting & Games

November  11th
OBIE Awards
Location: Omni Atlanta Hotel
6:00p.m. Cocktail Reception
7:00 Awards Ceremony

December 7th
Silent Auction + Holiday Party
Location: The Hyatt Perimeter at Villa Christina
3rd Quarter 2016 Top Rung Awards

Click here to register for any events. Most event registrations close 48-hours prior to the event. Pre-payment for all HBA events is required.

Thank you to Our 2017 Sponsors


Platinum Sponsors

ajc_logo_1c copy


Gold Sponsors

BrockBuilt_Logo_RGBInterior Partners Logo_CMYKLLH_Logo_WhiteBG_Final

Silver Sponsors

engel & volkers



Guaranty Mortgage Logo [Convert


On Q Fianacial


NEW O'Kelley Sorohan_logo

peggy slappey logo

homesouth communities

Bronze  Sponsors

ANHD LogoCorp

KNOWAtlanta logo

Friends Sponsors

Tamra Wade Partners

OBIE Specialty Sponsors

acopia home loans logo copy


engel & volkers





Top Rung Club


The Atlanta Sales and Marketing Council of the Greater Atlanta Homebuilders Association has launched an innovative awards program designed to recognize and reward outstanding sales achievement within the new homes industry and we invite you to participate.

The “Atlanta SMC Top Rung Club” will recognize outstanding achievement in quarterly sales volume by new home sale professionals for new home production.  Winners will be recognized at a quarterly SMC event and will receive a “Top Rung” award and gift certificate.  The winner’s names will also appear on the Atlanta SMC website under a “Top Producers” tab and will be featured on the SMC’s Facebook and Twitter pages, Atlanta Real Estate Forum, and in a press release for expanded peer to peer awareness.

Categories available to enter in Multifamily and Single Family Categories:

Individual Closed Sales Volume

Team* Closed Sales Volume

Individual Units Closed

Team Units Closed
Are you ready to join us in applauding your sales force?   We hope so!   Stay tuned for entry deadlines.

We look forward to working with you and recognizing the achievements of your sales team

  • Team will be defined as more than one person receiving commission for one sale
  • Applicant must be a member in good standing with the Greater Atlanta Home Builders Association
  • A Company representative must be present at the awards ceremony

Contact Emily Raymond or 678-775-1446 for information on how to enter the Top Rung Club