The Atlanta Sales and Marketing Council (SMC) is a 130+ member council comprised of sales and marketing professionals in the homebuilding industry. The council was established in 1980 to enhance the sales and marketing capabilities and reputation of those who represent the HBA. The SMC is dedicated to developing a higher level of professionalism in the general membership through education and the interchange of ideas. The SMC’s governing body consists of a board of directors comprised of four executive committee members and ten board of director members each of which are responsible for a committee. The SMC is committed to the following areas: education, programs, membership, awards and charity.
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For more information about the Sales and Marketing Council,
contact Emily Raymond at 678-775-1446.
2018 SMC Board
Rose Humphrey – Chairman – Stanley Martin Homes
Amy Buynoski – Vice Chairman – Fidelity Bank
Maria Riggs – Secretary/Treasurer – McMichael & Gray, Attorney’s at Law
John Royer – Parliamentarian – O’Kelley & Sorohan, Attorney’s at Law
Victoria Litteral – Membership Committee- McMichael & Gray, Attorney’s at Law
Amy Slack – Membership Committee – Century Communities
Edsel Yera – Communications Committee – SR Homes
Tiffany Jones – Programs Committee – New Home Guide
Catherine Daab – Special Events Committees – Lueder, Larkin & Hunter
Sherry Gasaway – OBIE Awards Committee – KNOW Atlanta
Tripp Johnson – Special Events Committee – Bay Equity Home Mortgage
Alexandra Radford – Programs Committee – Sparks, King, Watts & Reddick
Kevin Pierannonzi – OBIE Awards Committee – Sandstone Insurance Partners, LLC
The education committee of the Sales and Marketing Council is always looking for a way to provide its members with quality education to increase skill levels and income potential. The education committee has been very active in delivering outstanding education courses to its members.
Each year, we make two of the four IRM (Institute of Residential Marketing) courses available on a national basis. The IRM courses give training in all areas of new construction sales and marketing, budgets, research and more. The completion of the four courses, along with a case study, is part of the national requirement to obtain the prestigious MIRM designation. This designation is the top designation available in sales and marketing of new construction.
Upon completion of the four IRM courses, you are qualified for the Certified Marketing Professional (CMP) designation. You enter into a group that has proven nationally that they are the best at what they do.
We also provide two Certified New Homes Sales Professional (CSP) courses per year. These classes take a total of four days to complete, and the class schedule is split into two two-day sessions with a month in between. An advanced CSP course is also available on house construction. Continuing education credit is available on all the above courses. For more information about SMC classes, please contact Valerie Siegel at 678-775-1469.
Sales & Marketing Council 2018 Events
Please check back often for event updates and additions.
Realtor Bus Tour
Location: Alpharetta/Cumming area
Tour departs at 10:00 am sharp and will return by 3:00pm
Location: Gate City Brewery – Roswell
6:00pm to 8:30pm
May Program + 1st Quarter Top Rung Awards
Location: The Hyatt Perimeter at Villa Christina
5:30 pm to 8:00 pm
Elections Program & 2nd Quarter Top Rung Awards
Location: The Hyatt Perimeter at Villa Christina
5:30 pm to 7:30 pm
Networking Meeting + 3rd Quarter Top Rung Awards
Time & Location: TBD
Location: Omni Atlanta Hotel
6:00p.m. Cocktail Reception
7:00 Awards Ceremony
Silent Auction + HBA Holiday Party
6:00 pm to 9:30 pm
Click here to register for any events. Most event registrations close 48-hours prior to the event. Pre-payment for all HBA events is required.
Thank you to Our 2018 Sponsors
OBIE Specialty Sponsors
Top Rung Club
The Atlanta Sales and Marketing Council of the Greater Atlanta Homebuilders Association has launched an innovative awards program designed to recognize and reward outstanding sales achievement within the new homes industry and we invite you to participate.
The “Atlanta SMC Top Rung Club” will recognize outstanding achievement in quarterly sales volume by new home sale professionals for new home production. Winners will be recognized at a quarterly SMC event and will receive a “Top Rung” award and gift certificate. The winner’s names will also appear on the Atlanta SMC website under a “Top Producers” tab and will be featured on the SMC’s Facebook and Twitter pages, Atlanta Real Estate Forum, and in a press release for expanded peer to peer awareness.
Categories available to enter in Multifamily and Single Family Categories:
Individual Closed Sales Volume
Team* Closed Sales Volume
Individual Units Closed
Team Units Closed
Are you ready to join us in applauding your sales force? We hope so! Stay tuned for entry deadlines.
We look forward to working with you and recognizing the achievements of your sales team
- Team will be defined as more than one person receiving commission for one sale
- Applicant must be a member in good standing with the Greater Atlanta Home Builders Association
- A Company representative must be present at the awards ceremony
Contact Emily Raymond firstname.lastname@example.org or 678-775-1446 for information on how to enter the Top Rung Club