Sales and Marketing Council

The Atlanta Sales and Marketing Council (SMC) is a 130+ member council comprised of sales and marketing professionals in the homebuilding industry. The council was established in 1980 to enhance the sales and marketing capabilities and reputation of those who represent the HBA. The SMC is dedicated to developing a higher level of professionalism in the general membership through education and the interchange of ideas. The SMC’s governing body consists of a board of directors comprised of four executive committee members and ten board of director members each of which are responsible for a committee. The SMC is committed to the following areas: education, programs, membership, awards and charity.

top-rung-16 emilys-photos-800homeaid-check-presentation_cropped

Great Opportunities for Members
There are so many ways for members to get involved in the council and support the industry!
Join a committee
Attend a meeting
Prepare for the IRM or CSP designations

Interested in joining the Sales and Marketing Council?
Click here Complete this short application and return it to the HBA today!

Click here to see the 2015 OBIE Award Winners
Click here to see the 2014 OBIE Award Winners
Click here to see the 2013 OBIE Award Winners
Click here to see the 2012 OBIE Award Winners

Stay Connected – Stay Informed:
“Like Us”
“Follow Us”
Share a photo or status using #AtlantaSMC

For more information about the Sales and Marketing Council,
contact Emily Raymond at 678-775-1446.

2018 SMC Board

Rose Humphrey – Chairman – Stanley Martin Homes

Amy Buynoski – Vice Chairman – Fidelity Bank

Maria Riggs – Secretary/Treasurer – McMichael & Gray, Attorney’s at Law

John Royer – Parliamentarian – O’Kelley & Sorohan, Attorney’s at Law

_0005_John Royer

Victoria Litteral – Membership Committee- McMichael & Gray, Attorney’s at Law

Amy Slack – Membership Committee – Century Communities

Edsel Yera – Communications Committee – SR Homes

Tiffany Jones – Programs Committee – New Home Guide

Catherine Daab – Special Events Committees – Lueder, Larkin & Hunter

Sherry Gasaway – OBIE Awards Committee – KNOW Atlanta

Tripp Johnson – Special Events Committee – Bay Equity Home Mortgage

Alexandra Radford – Programs Committee – Sparks, King, Watts & Reddick

Kevin Pierannonzi – OBIE Awards Committee – Sandstone Insurance Partners, LLC



The education committee of the Sales and Marketing Council is always looking for a way to provide its members with quality education to increase skill levels and income potential. The education committee has been very active in delivering outstanding education courses to its members.

Each year, we make two of the four IRM (Institute of Residential Marketing) courses available on a national basis. The IRM courses give training in all areas of new construction sales and marketing, budgets, research and more. The completion of the four courses, along with a case study, is part of the national requirement to obtain the prestigious MIRM designation. This designation is the top designation available in sales and marketing of new construction.

Upon completion of the four IRM courses, you are qualified for the Certified Marketing Professional (CMP) designation. You enter into a group that has proven nationally that they are the best at what they do.

We also provide two Certified New Homes Sales Professional (CSP) courses per year. These classes take a total of four days to complete, and the class schedule is split into two two-day sessions with a month in between. An advanced CSP course is also available on house construction. Continuing education credit is available on all the above courses. For more information about SMC classes, please contact Valerie Siegel at 678-775-1469.

HBA Calendar of Classes and Events

Sales & Marketing Council 2018 Events

Please check back often for event updates and additions.

February 8th
Kick-Off Program
Location: The Hyatt Perimeter at Villa Christina
5:30 pm to 8:00 pm
 4th Quarter 2017 Top Rung Awards

March 15th
 Realtor Bus Tour
Location: Alpharetta/Cumming area
Tour departs at 10:00 am sharp and will return by 3:00pm

April 19th
Networking Event
Location: Gate City Brewery – Roswell
6:00pm to 8:30pm

May 10th
May Program + 1st Quarter Top Rung Awards
Location: The Hyatt Perimeter at Villa Christina
5:30 pm to 8:00 pm

September 13th
Elections Program & 2nd Quarter Top Rung Awards
Location: The Hyatt Perimeter at Villa Christina
5:30 pm to 7:30 pm

October  18th
Networking Meeting + 3rd Quarter Top Rung Awards
Time & Location: TBD

November  3rd
OBIE Awards
Location: Omni Atlanta Hotel
6:00p.m. Cocktail Reception
7:00 Awards Ceremony

December 7th
Silent Auction + HBA Holiday Party
Location: TBD
6:00 pm to 9:30 pm

Click here to register for any events. Most event registrations close 48-hours prior to the event. Pre-payment for all HBA events is required.

Thank you to Our 2018 Sponsors


Platinum Sponsors

ajc_logo_1c copy


Gold Sponsors




engel & volkers

Interior Partners Logo_CMYKLLH_Logo_WhiteBG_Final


Silver Sponsors


On Q Fianacial

NEW O'Kelley Sorohan_logo

peggy slappey logo

Bronze  Sponsors

ANHD LogoCorp

Guaranty Mortgage Logo [Convert

KNOWAtlanta logo

OBIE Specialty Sponsors

acopia home loans logo copy


engel & volkers




Top Rung Club

The Atlanta Sales and Marketing Council of the Greater Atlanta Homebuilders Association has launched an innovative awards program designed to recognize and reward outstanding sales achievement within the new homes industry and we invite you to participate.

The “Atlanta SMC Top Rung Club” will recognize outstanding achievement in quarterly sales volume by new home sale professionals for new home production.  Winners will be recognized at a quarterly SMC event and will receive a “Top Rung” award and gift certificate.  The winner’s names will also appear on the Atlanta SMC website under a “Top Producers” tab and will be featured on the SMC’s Facebook and Twitter pages, Atlanta Real Estate Forum, and in a press release for expanded peer to peer awareness.

Categories available to enter in Multifamily and Single Family Categories:

Individual Closed Sales Volume

Team* Closed Sales Volume

Individual Units Closed

Team Units Closed
Are you ready to join us in applauding your sales force?   We hope so!   Stay tuned for entry deadlines.

We look forward to working with you and recognizing the achievements of your sales team

  • Team will be defined as more than one person receiving commission for one sale
  • Applicant must be a member in good standing with the Greater Atlanta Home Builders Association
  • A Company representative must be present at the awards ceremony

Contact Emily Raymond or 678-775-1446 for information on how to enter the Top Rung Club