Immersion Active Acquires Award-Winning GAHBA member, Gilbert & Sheppard Group

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(Frederick, Md.) February 13, 2019 – Immersion Active, a leading digital marketing agency specializing in connecting mature consumers with brands that bring value to their lives, has acquired Atlanta-based marketing agency Gilbert & Sheppard Group. With a strong footprint in the residential housing industry, Gilbert & Sheppard Group’s work includes partnerships with builders and developers of active adult, master-planned, and senior living communities. Immersion Active’s digital marketing solutions combined with Gilbert & Sheppard’s specialties in strategic planning and creative solutions will now offer clients complete end-to-end marketing services.

“Immersion Active and Gilbert & Sheppard Group have collaborated for over two years and have delivered award-winning content and campaigns for builders and developers” said Joe Ford, president at Immersion Active. “This opportunity to bring our teams and expertise together creates a comprehensive solution for our clients under one roof.”

Gilbert & Sheppard Group is led by real estate marketing and advertising industry veteran Betsy Sheppard and award-winning creative director Kerrie Gilbert. As part of Immersion Active’s Property Development Solutions team, Sheppard is now the Director of Strategy and Gilbert is the Director of Brand.