In addition to effective and affordable advertising, the HBA offers a number of sponsorship opportunities to maximize your marketing power within the association. Sponsorship of HBA events and programs is a targeted, cost-effective way to allocate marketing dollars within the building industry and will help ensure that your company receives a great return on its investment in HBA membership.
Member companies may selectively sponsor events to target specific HBA members with whom they want to do business. Each event has individual sponsorship rates, opportunities and availability.
Corporate Sponsorship Program
Although individual event sponsorship is very effective for many member companies, HBA offers a Corporate Sponsorship Program for companies with developed marketing strategies. The Corporate Sponsorship Program offers companies that are willing to invest a minimum of $10,000 annually in event sponsorships and advertising a customized HBA Marketing Plan tailored to that company’s strategies.
As a Corporate Sponsor, your company will receive exclusive value-added benefits, including sponsorship discounts, logo placement in HBA publications and on the HBA Web site. Further, you are assured that your company will not miss an opportunity throughout the year.
“The Greater Atlanta HBA has been a great vehicle that has helped me get in front of many builders, contractors and remodelers. It has also given me the opportunity to get in front of the key decision makers so I can educate and promote GP products. Through this sponsorship, I have been able to establish many relationships and generated many ‘pull-through’ sales that ordinarily would have been difficult to do.” Mike Wolf—Georgia-Pacific
“By maintaining our corporate sponsorship with the homebuilders association, we are able to have our name at many of the functions within the organization. We at Georgia Power realize that residential construction is very important to our business, and by maintaining these relationships, we not only make and keep great contacts, we also have a better understanding of how business is done within the industry.” Mort Laning—Georgia Power Company
“As vice president of sales for Williams Bros. Lumber, which became HD Supply and is now ProBuild, our company has committed to a full corporate sponsorship every year. Our company uses the event sponsorships to maximize our exposure to builders in the marketplace. Properly used and fully committed by management, this vehicle has paid huge dividends in incremental sales and will continue to be a key part of our Atlanta market strategy.” Jim Stansberry—ProBuild