Iliana Andreevsk

As a brand strategist, I’ve developed expertise in creating and implementing effective strategies that expand brand visibility and fuel business growth. With a master’s degree in marketing (focusing on digital marketing, brand development, and analytics) plus professional sales and marketing experience in a variety of sectors, I’m equipped to define a brand’s identity and ensure a consistent look, feel, and message across all customer touchpoints. After growing up in Europe and making the United States my second home, I have developed flexibility, embraced challenges, and demonstrated a unique ability to connect with people from a variety of cultural backgrounds. After all, I do speak three languages!

While the marketing / advertising industry continues to evolve, maintaining awareness of trends and sales tactics will be critical. I am adept in leveraging emerging trends to retain brand relevance and innovation, while upholding brand values and delivering compelling content that resonates with our target audiences. Similarly, in a data-driven world, my expertise in analyzing performance metrics informs actionable strategies that enhance brand perception and drive customer acquisition.