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Tara White, MIRM, MCSP, CMP, RCS

Senior Director Market Research

Meritage Homes

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Professional Bio

Dr. Tara J. White, DBA, MBA, MIRM is Senior Director of Strategic Operations & Market Research at Meritage Homes, where she provides market intelligence, land strategy, and growth planning across multiple Southeast markets. With more than 25 years of experience in homebuilding, land acquisition, market research, sales, marketing, and real estate investment, Tara helps guide strategic decisions related to market expansion, product positioning, pricing, and community performance. She is a licensed real estate broker, former NAHB Institute of Residential Marketing Board Trustee, and passionate advocate for data-driven decision-making within the housing industry.